China Toy Fair


Winfat to Manufacture Baby Genius ELAs

Pacific Entertainment Corporation is partnering with Winfat Industrial Co., Ltd. in a new licensing deal that will grant Winfat the rights to manufacture electronic learning aids (ELAs) for Pacific Entertainment’s Baby Genius brand. The ELAs will include bilingual preschool laptop computers and learning boards for distribution to mass-market and mid-tier retailers, ecommerce, specialty toy stores, and book stores throughout the U.S.

The deal will run through 2013, and the first line of products is expected to release next spring. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the deal.