Munchkin Inc., designer and manufacturer of infant and toddler products, has announced the winner of an online contest that asked Munchkin fans to vote for their favorite fan-produced video, “Which Video Clicks?” The selected video, “Click It or Spill It,” is included in the company’s Click Lock Cup advertising campaign, which debuted earlier this month on

Throughout the month-long contest, visitors to Munchkin’s Facebook page voted for one of four finalist videos posted. Each video featured a creative demonstration of how Click Lock Sippy Cups’ design prevents unwanted leaks.

Click It or Spill It captured more than 45 percent of the votes. It depicts a young toddler making a huge mess with his drink in an open cup, when along comes a Click Lock toddler motorcycle ‘cop’ warning that the boy must “click it, or spill it,” while handing him the Click Lock spill-proof cup. All four of the finalists’ videos can be seen here.

This post was originally written by Lindsay Gordon and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.