China Toy Fair


WIT Announces Winning Moves Event for Female Entrepreneurs, Inventors, and Manufacturers

Women in Toys, Licensing & Entertainment (WIT) is hosting its first Winning Moves workshop, which will provide WIT members with an opportunity to develop their careers and grow their businesses.

Women-owned businesses can pitch their products to Wal-Mart, inventors can present their product concepts to toy companies, and members seeking professional development advice can meet with toy experts for a speed mentoring session.

Continuing WIT’s work with Wal-Mart’s global Women’s Economic Empowerment (WEE) initiative, WIT’s Winning Moves workshop will feature informative panel discussions on topics such as selling products to Wal-Mart, strategies to raise capital, and developing and manufacturing a product. Panelists will include Anne Marie Kehoe, vice president of toys at Wal-Mart U.S., and Melissa Bernstein, co-founder and co-owner of Melissa & Doug.

WIT’s Winning Moves workshop is free and takes place on Monday, October 6, at the Dallas Market Center starting at 1:00 p.m. a day before the opening of Fall Toy Preview. The panel discussions are open to all registered Fall Toy Preview attendees. The late afternoon pitch and speed mentoring sessions are only available to WIT members.

Companies interested in applying for the Wal-Mart pitch meetings are required to complete the application form at womenintoys.com by September 5. All attendees are required to register in advance at womenintoys.com.