Women in Toys, Licensing & Entertainment (WIT) appointed Alita Friedman as the new WIT Treasurer. In her role, Friedman will set yearly budgets, monitor financial goals, and liaison with WIT chairs across various initiatives to maximize profits and establish new revenue streams. Friedman will also aid in developing WIT’s overall growth strategy.
Friedman currently serves as the principal at Alita’s Brand Bar. She previously was principal and chief brand officer for Uglydoll and began her career as a CPA and auditor at Arthur Anderson. Friedman was honored with the WIT Wonder Women Award for Marketing and Branding in 2013 and is the 2015 recipient of the President Farrington Award for her outstanding commitment to entrepreneurship at Lehigh University.
