Wizards of the Coast introduces the Wizards Creator Program, designed to support the robust community of content creators on social platforms. Eligible Wizards Creators will be given access to special features and perks for themselves and their audiences. Wizards is kicking off the program with a call for submissions from U.S. and Canada-based Magic: The Gathering Arena players, with more regions to come in the future. Curious creators are encouraged to apply online here.

Qualified Wizards Creators will receive access to special in-game items, promotion, direct access to Wizards community managers, and more. Designed to grow and change over time with feedback from the community, the initial program will provide creators with:

  • Promotion: increased visibility, social amplification, and placement on Wizards’ platforms (e.g., our websites, community hub, and channels) to help make community members more aware of the great work that Wizards Creators are doing.
  • Early Access: access to preview content and in-game content early to help Wizards Creators show their communities something new.
  • In-Game Items: sweet in-game swag for both themselves and to share with the members of their communities.
  •  Priority Communication: members-only lines of communication directly with a dedicated staff at Wizards of the Coast headquarters ensure Wizards Creators have a ready ear for any feedback, concerns, or issues they may have.
  • Membership in a Growing Community of Content Creators: Wizards Creators will feel like they are a part of an active and welcoming content-creator community with members-only subforums and additional services and events to ensure members of have plenty of opportunities to feel like they are part of something larger.

This initiative builds upon the Creators Kits the Wizards team previously released to support Magic: The Gathering Arena streamers.  These kits include layered images to help players create video overlays and a number of guides on how to create successful gaming content. The Creators Kits will continue to be available for free (subject to the Fan Content Policy) to all fans and budding streamers.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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