World of Dance, Zuru Partner to #UnleashSummer Fun

bunchoballoons

Zuru and World of Dance partnered to create content that promotes Zuru’s Bunch O Balloons water balloons as a summer activity.

The program includes multiple styles of marketing, including user-generated content, events that feature the dance community using Bunch O Balloons, and a sponsorship of the World of Dance summer events in the U.S.

Bunch O Balloons are self-tying and biodegradable water balloons that allow users to fill and tie 100 water balloons in less than 60 seconds. This month saw the kickoff of the #UnleashSummer Challenge on Instagram, which features World of Dance influencers creating dance moves and tricks that incorporate Bunch O Balloons. Others who participate in the challenge have the chance to earn World of Dance and Bunch O Balloons prizes.

The grand prize includes an all-expenses paid, VIP trip to the World of Dance Finals in Pasadena, Calif. Those who win first and second place prizes earn Bunch O Balloons and World of Dance products.

The campaign reached more than 2 million people within the first days of its launch. Bunch O Balloons is also an official sponsor of all World of Dance U.S. summer events. Other summer events include a World of Dance Pool Party and the second annual World of Dance Picnic, and both will incorporate Bunch O Balloons.

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Casey Holland

Casey Holland

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