WowWee Introduces Prima Sugarinas Collectibles Range

New toy season is upon us, and WowWee‘s first offering of the new year puts a new spin on the surprise collectibles trend.

Prima Sugarinas are spinning, sweetly scented ballerinas that reveal their category, scent, and unique candy-inspired skirt when kids pull apart their colorful candy shells. Kids can collect 25 different dancers from across six different categories, including cupcake, lollipop, mint, gummy, cookie, and doughnut.

Throughout the assortment, kids will find characters that are popular, rare, or legendary in terms of availability. Additionally, kids can be on the lookout for the elusive ultra-rare Prima Sugarinas.

Prima Sugarinas will be available at Walmart, Kohls, Best Buy, and other retailers.

Looking ahead, WowWee will exhibit its new collection in booth No. 2771 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Center.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.