WowWee partnered with two divisions of Penguin Random House for a global publishing program for Fingerlings. Penguin Young Readers and DK will create a library of narrative and non-fiction titles based on the property.
The publishing series will be a mixture of formats, including handbooks and guides, activity books, sticker books, journals, picture books, and Mad Libs. The first three titles will debut this August, followed by an original story picture book.
The deal was brokered by Striker Entertainment, the worldwide licensing agency for Fingerlings.