WowWee entered licensing agreements for the Fingerlings consumer products program, which will be available at retail this year. The agreements were made via Striker Entertainment, the company’s global licensing agent.
Initial licensees include AllStar Vending, Bioworld, Cardinal, Commonwealth, Innovative Designs, Super Impulse, and Tara Toy. The range will span categories including apparel, backpacks, vending, games, stationary, collectibles, and more. The line will feature initial offerings this spring, with most product available at retail in the fall.
WowWee will also develop a media plan with animation and other internal and fan-generated content to further engage fans in the world of Fingerlings.