WowWee entered licensing agreements for the Fingerlings consumer products program, which will be available at retail this year. The agreements were made via Striker Entertainment, the company’s global licensing agent.

Initial licensees include AllStar Vending, Bioworld, Cardinal, Commonwealth, Innovative Designs, Super Impulse, and Tara Toy. The range will span categories including apparel, backpacks, vending, games, stationary, collectibles, and more. The line will feature initial offerings this spring, with most product available at retail in the fall.

WowWee will also develop a media plan with animation and other internal and fan-generated content to further engage fans in the world of Fingerlings.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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