China Toy Fair


WWE and The Bridge Unveil New Construction Toy Line

WWE has signed an exclusive, multi-year agreement with The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category. Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks, bringing WWE’s action-packed events and superstars to life. The WWE construction toys are expected to roll out at major mass retailers next spring.