Yo-Kai Watch to Begin Airing on Disney XD in the U.S. Later This Year

YoKai WatchDisney XD has entered into an agreement with Dentsu Entertainment USA Inc. to telecast 26 half-hour episodes of Yo-Kai Watch in the U.S. Based on an original concept by Level 5 Inc., Yo-Kai Watch is a joint production effort by Level 5 Inc., Dentsu Inc., and TV Tokyo Corporation. Level-5 will be leading rights management and marketing coordination for the franchise.

Yo-Kai Watch is an animated comedy series that follows the misadventures of an average human boy and his involvement with the mischievous Yo-Kai all around him. He obtains a special watch, which empowers him to discover and summon Yo-Kai, befriend them, and then work together to solve problems often caused by other Yo-Kai.

The program will air on Disney XD and some of its Disney XD-branded platforms, providing multiple opportunities for engagement. Since it was first introduced 18 months ago, Yo-Kai Watch has been the top-rated animated show for kids 4 to 12-years-old on TV Tokyo. The franchise has generated more than $1.5 billion in retail merchandise sales including games, music, and publishing. In addition, more than 7.5 million units of Yo-Kai Watch video games for Nintendo 3DS have been distributed.

In North America, Hasbro Inc. will introduce a Yo-Kai Watch toy line next spring, and will roll it out to additional markets by the end of next year. Mar Vista Entertainment was granted media, licensing, and merchandising rights for Latin America.

About the author

Tatyana Bellamy-Walker

Tatyana Bellamy-Walker

Tatyana Bellamy Walker is an editorial intern for Adventure Publishing Group and assists the editors with the leading trade book magazines, The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. As a student journalist for the New York Amsterdam News and Teen Voices with Women's eNews, she enjoys giving a voice to minorities in mainstream media. Next year, she will be the assistant news editor of her college newspaper The Oswegonian. You can follow her on Twitter at @bell_tati.

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