Dublin-based scooter company Yvolution participated in a successful launch event for its Y Flyer scooter at London’s Westfield centre last week. The new stepper scooter was the star of the booth, which also showed its Flicker LIFT and Air scooters, and the Glider XL and Glider XL Deluxe three wheelers.
The 2017 Technology showcase took place from Oct. 26 to 30 in the Central Atrium of the London Westfield Centre during the half term school holiday period—deemed as one of the busiest weeks of the year. More than 100,000 visitors had access to the booth to experience the Y Flyer scooter first-hand, while also being given demonstrations of the Flicker dual blade scooters.
Alongside attending the Technology Showcase, Yvolution’s portfolio has benefited from high profile marketing campaigns including print press, parental outreach, and blogging, all of which see an increase in brand awareness.
