Power Players

Power Players
Source: ZAG

ZAG and ON Kids & Family (Mediawan Group) appointed WildBrain Spark to manage the YouTube presence for Power Players.

Power Players, which debuted on Cartoon Network in the U.S. and is now available on Netflix, uses CGI-hybrid animation to tell the story of Axel, a 9-year-old boy who transforms into a living 6-inch superhero action figure, and his unlikely team of toy heroes created by his uncle — a former toy inventor that owns a toy repair shop.

Under the new agreement, WildBrain Spark will handle YouTube distribution of episode clips and webisodes and execute a paid media campaign for English-speaking audiences globally across the official Power Players YouTube channel. A full toy line from ZAG Lab and Playmates Toys is available at Walmart, Target, and Amazon in the U.S.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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