China Toy Fair


Zodiak Kids Signs Just Play for Tickety Toc

Zodiak Kids has appointed Just Play, LLC, as the master toy partner in the U.S. and Canada for the Nick Jr. preschool show Tickety Toc. The show launched on Nickelodeon in the U.S. in September. Zodiak Kids has also granted U.S. rights for licensing and merchandising to U.S. licensing agency Established Brands. Zodiak Kids brokered the deal.

Just Play will launch a range of toys to mass retail partners in the U.S. and Canada next fall. The range includes plush, collectible figures, plastic play sets, track and vehicle play, role-play, and novelty items based on the Tickety Toc world and characters.

Anchor Bay Entertainment has picked up the North American and U.K. home entertainment rights to the series, and will launch next fall. Zodiak Kids has also secured deals with several other broadcasters internationally, including: PTS (Taiwan) and ATV (Turkey).

Established Brands will be working with Zodiak Kids to launch a consumer products program next fall. Vivid Imaginations is signed on as the UK and international master toy licensee.