ZURU adds to its Rainbocorns collectible plush brand with Rainbocorns Sequins Surprise Series 2 Plush — The Ultimate Surprise Egg and Rainbocorns Sparkle Heart Surprise.
Like its predecessor, every Rainbocorn Sequins Surprise has soft fur, a fluffy unicorn mane for brushing, a reversible sequins surprise heart, a sparkly magical horn, and glittery wings. With Rainbocorns Sequins Surprise Series 2 Plush — The Ultimate Surprise Egg, kids can reveal 10 layers of surprises, including a scented plush, a surprise sequin accessory heart, a collectible Boo-Boocorn, Rainbocorn Poop, stickers, collectible accessories, and a collector’s guide. Kids can also hunt for the rare Golden Flamingo character, available nationwide. There will be two exclusive characters at Target and Walmart: a plush owl and a cuddly panda, respectively.
Rainbocorns Sparkle Heart Surprise includes one of six soft plush characters, each with a magical reveal heart. Every surprise egg comes with a Sparkle Heart Rainbocorn plush, Rainbocorn Poop, new color-changing Boo-Boocorns, and a collector’s guide.
ZURU also adds fire-breathing and ice-blasting dragons to its Robo Alive robotic brand.
Using enhanced robotic technology, the Robo Alive Fire Breathing Dragon and Ice Blasting Dragon each boast realistic characteristics most often associated with dragons — from walking to gnashing teeth, a rotating head, adjustable wings, and a fire-breathing or ice-blasting effect through an LED inside its mouth.
The Robo Alive Fire Breathing Dragon and Ice Blasting Dragon are available nationwide at Amazon, Walmart, and Target. A Baby Shark range will also be available later this year.
ZURU is supporting the Rainbocorns campaign with a robust TV plan, PR support, and social influencer effort across all channels. Robo Alive Dragon is supported with extensive PR, digital, and social campaigns and in-store activations.
