Zuru is kicking off the launch of its fidget toys—including The Original Fidget Cube and the Zuru Spiner—at retailers worldwide with a #FreeTheFidget campaign. The fully integrated global marketing campaign spans TV, digital, and PR, and encourages everyone of all ages to freely fidget.
A key component of the campaign is the Fidget Cube commercial, which features 23-year-old John Hunt (aka PNUT) showing off his finger moves with the Fidget Cube to beats and music made with the actual sounds of the Fidget Cube. Zuru’s Fidget website includes PNUT’s tutorials to master Fidget Cube tricks.
The Fidget Cube, one of the most backed Kickstarter campaigns of all time, raised $6.4 million dolls with more than 150,000 individual backers. The Fidget Cube was designed to help relieve stress while increasing focus and productivity. The six-sided desk toy comes in eight different colors and is equipped with features including five clicker buttons to flick up and down and a gliding joystick.
