Studio 100 Media entered the 71st Spielwarenmesse international toy fair in Nuremberg, Germany to showcase new licensees for the company’s forthcoming animated film, 100% Wolf, and its companion TV series.

Products include plush figures from Joy Toy; T-shirts, hoodies, long sleeves, and bags from Spreadshirt; bedding from SkyBrands; and a collection of lamps and lights, all created under license for German-speaking territories. Other partners include Blue Ocean Entertainment and Ravensburger Verlag.

100% Wolf, based on the Australian kids’ book by Jayne Lyons, tells the story of Freddy Lupin — the heir of a family of noble werewolves who can’t wait to be a werewolf himself.  When the time finally comes, Freddy’s first transformation doesn’t go according to plan as he turns into a yapping pink poodle instead of the ferocious werewolf he’d always expected.

The 100% Wolf film is fully completed. As 26-episode animated series, 100% Wolf — Legend of the Moonstone, is currently in production from Flying Bark Production.