15 Finalists Revealed for Spielwarenmesse ToyAwards

The 70th anniversary edition of the Spielwarenmesse international toy fair gets underway in Nuremberg, Germany this week featuring more than 2,900 toy, hobby, and leisure manufacturers from around the world. More than 71,000 toy buyers and exhibitors from more than 125 countries will attend the event from Jan. 30 to Feb. 3, and the annual ToyAwards will kick things off. Four hundred and thirty-three exhibitors submitted 838 products for consideration, with the field narrowed to just 15 nominees across five categories. See the full list of nominees and booth locations below.

2019 ToyAwards Nominees

Baby & Infant (0-3 years)

Lawn Mower Baby Walker, Legler small foot company (Hall 3/A-30)
Magic Touch Piano Musical Toy, Hape International (Hall 3A/E-17, G-26) & Kids II (Hall 3/A-16)
My First RC, Revell (Hall 12.2/P-13)

PreSchool (3-6 years)

bworld theme sets, (pictured top) BRUDER Spielwaren (Hall 6/C-31, C-37)
Deluxe Scientific Workbench, Hape International (Hall 3A/E-17, G-26)
My Magic Castle, BUKI France (Hall 5/A-56)

SchoolKids (6-10 years)

Magical Mermaid World, Playmobil (Hall 12.2/P-07)
The Slow Motion Race Game, Hasbro Deutschland (Hall 12.0/F-10, H-05)
toi+, Ravensburger Spieleverlag (Hall 12.0/A-12, D-13)

Teenager & Adults (10 years and older)

Die drei ??? Krimipuzzle, Franckh-Kosmos (Hall 10.0/G-02)
kNOW!, Ravensburger Spieleverlag (Hall 12.0/A-12, D-13)
Sound Jack!, Hutter Trade (Hall 10.1/A-08)

Startups

Mabot, Shenzhen Bell Creative Science and Education (Hall 4A/B-15)
Pikoko, Brain Games (Hall 10.0/J-05)
Qbitoy, Qbi Globe (Hall 3A/B-29)

The winners of this year’s ToyAwards will be announced on Jan. 29 during the Opening Ceremony, which marks the beginning of the 70th Spielwarenmesse. The nominees and winners will be on display at the PressPreview on Jan. 29 and subsequently at the TrendGallery in Hall 3A from Jan. 30 to Feb. 3.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.