They’re often considered to be the “Oscars” of the toy industry, and on Friday, Feb. 21, 2020, the next Toy of the Year (TOTY) Awards will be distributed at the Ziegfeld Ballroom in New York City as Toy Fair New York gets underway. After carefully examining hundreds of nominees, a panel of industry experts determined this year’s finalists in 16 categories. One winner in each category, along with the consumer-chosen People’s Choice award and the overall Toy of the Year Award will be presented in February. Now it’s your chance to vote for your favorites.

– Here are the nominees for Action Figure of the Year!

This category honors toys that represent a person or fictional character intended for active, imaginative and narrative-based play.


Bakugan Dragonoid Maximus Transforming Figure (Spin Master)

The most powerful Bakugan in the universe, this 8-inch tall figure springs open and roars to life with lights and sounds. Kids can drop the exclusive Titan Dragonoid Bakugan ball (included) on top of Dragonoid Maximus to trigger his final evolution, activating his fierce roar and light-up power core.
Ages: 7+, $49.99
Buy now on Amazon

Toy Story 4 Basic Figures Assortment

Disney•Pixar Toy Story 4 Basic Figures (Mattel)

Kids can have epic Toy Story 4 adventures with a variety of beloved characters. Bo Peep, Bunny, Jessie, Forky, Duke Caboom, Ducky, Rex, and Slinky come in movie-inspired relative scale with iconic styling and colors. They’re highly posable for dynamic action storytelling play.
Ages: 3+, $9.99
Buy now on Amazon

Heroes of Goo Jit Zu

Toy Insider 2019 Holiday Gift Guide Top Holiday ToysHeroes of Goo Jit Zu (Moose Toys)

Combining action figures and compound play, there are eight different street-fighting, action figure heroes to collect across the first wave. Each character features an animal head and a different type of gooey filling inside. Kids can squish, stretch, and flex the characters to play with them and parents don’t have to worry about any sort of mess because the goo stays inside the body.
Ages: 4+, $9.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner

Jurassic World

Jurassic World Destroy ‘N Devour Indominus Rex (Mattel)

A hybrid abomination of InGen labs, the Destroy ‘N Devour Indominus Rex is the most terrifying and deadliest dinosaur ever masterminded by science. Inspired by the Jurassic World film, this larger-size Indominus Rex dinosaur is approximately 8.5 inches high and measures 23-inches long.
Ages: 4+, $29.99
Buy now on Amazon 

Marvel Legends

Marvel Legends Series (Hasbro)

With Marvel Legends Series 6-inch scale figures, kids and collectors alike can start a legendary collection of comic- and movie-based Marvel characters. Characters feature detailed design and premium articulation, some including Photo Real actor likenesses. With the Marvel Legends Series, heroes and villains aren’t just super — they’re legendary.
Ages: 4+, $19.99
Buy now on Amazon

My Hero Academia Katsuki Bakugu Action Figure (McFarlane Toys)

This incredibly detailed, 7-inch figure of Katsuki Bakugo from the anime My Hero Academia presents the character in his hero outfit. The figure features ultra-articulation with 22 moving parts. Includes base, two sets of hands, and comes packed in a handsome window display box.
Ages: 12+, $21.99
Buy now on Amazon 

Beast Morphers

Toy Insider 2019 Holiday Gift Guide Hot 20

Power Rangers Beast Morphers Beast-X Ultrazord Figure (Hasbro)

Take on the bad guys with this action figure that has the ultimate Morphin power. Detects certain positions and features more than 30 sounds and phrases, like “Beast-X Ultrazord attack!” and “Woah! Everything’s upside down!”
Ages: 6+, $59.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner



Public voting for the 2020 TOTY Awards is open to consumers, retailers, media, and members of The Toy Association through Jan. 5. For full details, rules, and additional information, please visit Proceeds from the annual event benefit The Toy Foundation in its efforts to bring joy and comfort to children in need through the experience of toys and play.