They’re often considered to be the “Oscars” of the toy industry, and on Friday, Feb. 21, 2020, the next Toy of the Year (TOTY) Awards will be distributed at the Ziegfeld Ballroom in New York City as Toy Fair New York gets underway. After carefully examining hundreds of nominees, a panel of industry experts determined this year’s finalists in 16 categories. One winner in each category, along with the consumer-chosen People’s Choice award and the overall Toy of the Year Award will be presented in February. Now it’s your chance to vote for your favorites.

– Here are the nominees for Plush Toy of the Year! –

Honoring toys that are made of fabric and stuffed with cotton or similar filling, including toys with interactive or electronic features.

TOTY 2020

Toy Insider 2019 Holiday Gift Guide 12 under $12Cutetitos (Basic Fun!)

Cutetitos are adorable, collectible stuffed animals wrapped and hidden in burrito blankets that kids can unroll and discover. Each series includes 12 characters to collect.
Ages: 3+, $9.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Top Holiday ToysDOLCE Safari Adventure (Magformers)

This four-in-one toy helps babies develop sensory skills with textured fabrics and a bell, a knot, and a button to fasten. The monkey fits snugly inside the lion, which fits inside the hippopotamus, which fits inside the elephant.
Ages: 0+, $49.99
Buy now at Walmart | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Hot 20Little Live Scruff-A-Luvs Real Rescue Electronic Pet (Moose Toys)

These interactive pets arrive as a ball of matted fur, shivering and whimpering. Kids then bathe and groom the pet to reveal a puppy or kitten. Has more than 30 lifelike features, including a heartbeat.
Ages: 4+, $39.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

Pinkfong Baby Shark Song Puppets with Tempo Control (WowWee)

Move the mouth of the Baby Shark, Mommy Shark, or Daddy Shark puppet to hear it “sing” the entire “Baby Shark” song. Change the speed of the song by moving the mouth faster or slower. Each sold separately.
Ages: 2+, $19.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

Pomsies Lumies (Skyrocket)

This interactive plush changes color when placed on objects. Lumies react to different cues and play games and music. Kids can choose from three characters — Sparkle Rush, Pixie Pop, and Dazzle GoGo — each with its own look and sounds.
Ages: 3+, $19.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

Shimmer Stars (KD Group)

Shimmer Stars are plush pets that include a Shimmer Wand that kids can use to add colorful shimmers to both the furry friend and their own hair. Includes wear-and-share fashion accessories, such as a hair bow that both the pet and kids can wear.
Ages: 4+, $19.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Rainbocorns Ultimate Sequin Surprise Series 2 (ZURU)

The ultimate surprise egg, there are 10 layers to hatch including cuddly new plush, surprise sequins, and even more layers of surprise than before. Series 2 includes 13 new characters to collect including Llamacorns, Pandacorns, Unicorns, and even a rare golden Flamingocorn.
Ages: 3+, $24.99
Buy now on Amazon


– VOTE NOW! –

TOTY-2020-VOTE

Public voting for the 2020 TOTY Awards is open to consumers, retailers, media, and members of The Toy Association through Jan. 5. For full details, rules, and additional information, please visit toyawards.org. Proceeds from the annual event benefit The Toy Foundation in its efforts to bring joy and comfort to children in need through the experience of toys and play.