Haba,TakeTimetoPlayWhile manufacturers gear up to capture the attention of shoppers, Haba is reminding everyone to take time to play with its Take Time to Play campaign, which urges families to put away distracting mobile devices and electronics in favor of getting back to basics.

A family company established nearly 80 years ago, Haba creates toys and games that entertain all age groups. Play is shown to develop numerous cognitive and physical skills in children, including language, math, motor skills, problem solving, creativity, social interaction, and emotional growth.

“What we’re really trying to do here is get people to think differently about play and what it means for families, not just at the holidays, but all year round,” said Haba USA President Lea Culliton. “Haba toys and games have brought families together for generations, and we truly feel that our classic toys and inventive games will bring back great memories for parents and grandparents, while at the same time establishing new traditions and family-friendly habits.”

Families can visit www.habausa.com/take-time-to-play for gift ideas and more information about the Take Time to Play campaign.