NationalLearntoSwimDay,LogoSwimways Corp.’s campaign for its fourth annual National Learn to Swim Day will take place during National Water Safety Month on May 16. Held on the third Saturday of May each year, National Learn to Swim Day provides the opportunity to raise awareness about the importance of water safety and teaching children how to swim as pools open across the U.S. for summer.

Swimways is partnering with retailer Toys “R” Us on a variety of National Learn to Swim Day promotions both online and in store. The first promotion is buy one, get one 40 percent off on learn to swim items from May 3 to 9. More learn to swim deals for May 16 to 23 can be found in Toys “R” Us circular advertisements, or by signing up for Toys “R” Us emails. will take 20 percent off all SwimWays Baby Spring Float products from May 10 to 16, and each Leslie’s Pool Supplies store nationwide will give away one Swimways Swim Noodle to the first 35 children, and offer 10 percent off learn to swim items on May 16.

Swimways is collaborating with Virginia Beach Parks & Recreation and its Aquatics team to provide learn to swim videos for families on the National Learn to Swim Day online hub, Visitors to the website also have access to water safety tips, learn to swim resources, and National Learn to Swim Day materials such as a downloadable swimming achievement certificate, an event poster, web banners, an infographic, an event hosting guide and coloring pages.

To learn more about National Learn to Swim Day, visit and