China’s 52TOYS is looking to make an international splash with its new Legacy of Lovecraft action figure collection.
In partnership with sculptor Jim Lee of Unspeakable, the collection of five classic characters from the Lovecraft mythos will be released as 3.75-inch vintage-style action figures, each with five points of articulation.
According to 52TOYS, Deep One, Dagon, The King in Yellow, Cthulhu, Lovecraft, and the Investigator will be released internationally later this year.
52TOYS was founded in 2015 and has been positioning itself as a purveyor of toys and collectibles in China, with lines of action figures, blind boxes, designer toys, and more. The company maintains physical storefronts throughout China and plans to open more this year.
Additionally, the company is looking to extend several of its brands to international retailers in the months ahead.