Taking place at Nuremberg Exhibition Centre from Jan. 31 to Feb. 4, Spielwarenmesse will house a record-setting 2,902 exhibitors, 31 more than the year before.
75.1 percent of the exhibitors are international, up from 74 percent last year. Retailers and buyers visiting the show will gain access to the latest developments in the fields of games, hobby, and leisure products, and explore items.
This year, the Spielwarenmesse boasts a total of 16 national pavilions, with Georgia, Russia, and Spain appearing for the first time. The Best of China stand, which remains the biggest national pavilion at the fair and is located in Hall 11.0, has been completely redesigned. Visitors searching for new ideas can stop by first-time exhibitors at the New Exhibitor Center (NEC) in Hall 3A and the pavilion featuring Young German Companies, which is sponsored by the Federal Ministry for Economic Affairs and Energy (BMWi).
The TrendGallery is dedicated to three trend themes, identified across the world by Spielwarenmesse’s ten-member TrendCommittee. Explore Nature is all about discovering the world of fauna and flora; Just for Fun is devoted to games that focus on fun rather than education; and Team Spirit revolves around winning as a group rather than aiming for individual glory.
The TrendGallery is also home to the winners and nominees of the ToyAwards, which are selected by a jury of experts in four categories: Baby & Infant, PreSchool, SchoolKids and Teenager & Adults. The selection criteria include originality, safety, workmanship, quality, and fun. The winners will be announced during Spielwarenmesse’s Opening Ceremony on Jan. 30.
Spielwarenmesse is building on its long-term partnership with the International Licensing Industry Merchandisers’ Association (LIMA) and has included a new offer for all LIMA members: the License Preview. Major studios such as CPLG (Paramount Pictures), Fox Consumer Products, and NBC Universal will invite selected business partners to an exclusive preview of the latest themes and properties.