The Toy Book’s 2024 Specialty Toys & Gifts Issue features several showcases highlighting the hottest new toys across various categories. Our Plush Showcase highlights nine new plush toys that kids are sure to look for this summer and beyond.

Retailers can make sure their stores are the first stop for parents and gift-givers looking to purchase these items. From The Noble Collection’s Jurassic Park dinos to the latest Snackles characters from ZURU, you won’t want to miss these.


VETOPIA: ECHO THE DOLPHIN & MABEL THE COW

These animal care kits come with a two-sided vet exam form, a convertible habitat carrying case, an animal plush, and the tools needed to practice patient care. Echo the Dolphin comes with a tape measure and syringe, while Mabel the Cow comes with two milk bottles and a caddy.

Product Facts

  • MSRP:
  • $25
  • Age:
  • 4+

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JURASSIC PARK COLLECTOR PLUSH DINOSAURS

Life finds a way! These plush dinos stand approximately 10 inches tall and are crafted with textured fabrics and embroidered details to capture the majesty of these giants that used to rule the Earth.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 0+

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AMONG US SHAPESHIFTER PLUSH

Impostors and Crewmates can enjoy this 7-inch plush inspired by InnerSloth’s Among Us. These colorful, bean-shaped plushies are adorned with their iconic visors and crafted with durable Velboa fabric.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 7+

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CLUB MOCCHI- MOCCHI- TEENAGE MUTANT NINJA TURTLES 40TH ANNIVERSARY MICHELANGELO MEGA PLUSH

This limited-edition Michelangelo plush is inspired by the self-published comic launched by Kevin Eastman and Peter Laird’s Mirage Studios and pays tribute to the artists who created the turtle team in 1984.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

Buy Now

Available: October 2024

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SNACKLES SERIES 2 14-INCH SNACKLE

Each plush is inspired by a food brand, including the Hershey’s Shark and the Krispy Kreme Axolotl. There are 11 new Snackles to collect.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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SNUGGLE BUGS

Each Snuggle Bug comes with its own gourmet scent. Choose from Strawberry Scented Ladybug, Lemon Scented Bumble Bee, Green Apple Scented Caterpillar, and Cinnamon Roll Scented Snail.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 3+

Buy Now

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BENDY 9-INCH PLUSH WAVE ONE

These stylized plush are designed to match each toy’s in-game appearance from Bendy and the Dark Revival. The assortment features Bendy, Boris, and Alice.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 14+

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DENNY DOLPHIN

Denny Dolphin features blue and white fabrics reminiscent of the ocean and surf. Kids can pretend to have a fun day at the beach with this snuggly, machine-washable plush.

Product Facts

  • MSRP:
  • $39.95
  • Age:
  • 2+

Buy Now

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LANKYBOX JUMBO PLUSH

These jumbo 16-inch plush are inspired by the YouTube gaming channel LankyBox’s cast of animated characters including Boxy, Foxy (pictured), and Rocky.

Product Facts

  • MSRP:
  • $19.97
  • Age:
  • 3+

Buy Now

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A version of this feature was originally published in The Toy Book’s 2024 Specialty Toys & Gifts Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

Nadia Velit

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.

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