Barbie’s Birthday Bash: Mattel Has Big Plans to Celebrate 65 Years of an Icon Posted on March 6, 2024 by Ashley Pelletier
From the Archives: Barbie Doll is a 27-year Sales Phenomenon, Solid Licensing Performer for Mattel Toys Posted on September 21, 2023 by James Zahn
From the Editor: The Record-Breaking ‘Barbie’ Boom and the Impact on the Toy Department Posted on July 24, 2023 by James Zahn
Mattel, Kilburn Live Launch ‘World of Barbie’ Tour with Global Debut in Toronto Market Posted on July 22, 2022 by James Zahn
Mattel Introduces Barbie Music Producer Doll to Highlight the Gender Gap in the Music Industry Posted on September 13, 2021 by James Zahn
The Latest Additions to Barbie’s Fashionistas Dolls Embrace Diversity and Inclusion Posted on January 27, 2021 by Maddie Michalik