Search Results for: l.o.l. surprise!

MGA Entertainment Invites Fans to a Global Viewing Party for L.O.L. Surprise! Remix Collection Launch

The latest brand extension for MGA Entertainment’s (MGAE) popular L.O.L. Surprise! will crank the amps to 11 in a multi-genre celebration of music spanning pop, hip hop, country, R&B, and rock. On Sept. 26, L.O.L. Surprise! Remix puts a musical spin on the three-time Toy of the Year (TOTY) winning brand for a fresh season of fashion. A global livestream event hosted by Tahani Anderson (So You Think You Can Dance) will take place on the L.O.L. Surprise! YouTube channel beginning at 9 a.m. PDT. The event will be presented in a 360-degree virtual reality experience and will feature...

Read More

MGA Entertainment, Nighthawk Interactive Bring L.O.L. Surprise! to Nintendo Switch

The colorful squad of L.O.L. Surprise! characters are about to conquer a whole new realm: video games. MGA Entertainment Inc. (MGAE) partnered with Nighthawk Interactive to debut the L.O.L. Surprise! game, exclusively on the Nintendo Switch this fall. The game will arrive just as MGAE’s latest collection of L.O.L. Surprise! toys hits stores. “The world of L.O.L. Surprise! continues to grow around the world,” says MGAE Founder and CEO Isaac Larian. “We are working closely with the team at Nighthawk to ensure key attributes of the L.O.L. Surprise! fall toy line — fashion, collectability, and outrageousness — are brought...

Read More

MGA Entertainment Introduces L.O.L. Surprise! J.K. Mini Fashion Dolls

A new line extension is joining the No. 1 toy brand in the world. On July 10, L.O.L. Surprise! J.K. mini fashion dolls will hit retail. Series 1 includes four dolls who are little sisters to popular members of MGA Entertainment’s (MGAE) L.O.L. Surprise! O.M.G. fashion doll lineup. Diva (big sister Lady Diva), M.C. Swag (big sister Swag), Queen Bee (big sister Royal Bee), and Neon Q.T. (big sister Neonlicious) each come packed with 15 surprises including clothes, shoes, fashion accessories, a bottle, and more. The mini fashion dolls feature real hair, fabric fashions, and tall shoes, and come...

Read More

MGA Entertainment Readies L.O.L. Surprise! PhD B.B. to Support COVID-19 Relief Efforts

MGA Entertainment (MGAE) continues to grow its Operation: Pac-Man initiative, a nonprofit effort to support healthcare providers during the COVID-19 pandemic. The company revealed plans to release a limited-edition L.O.L. Surprise! PhD B.B. doll that will both honor healthcare workers and raise funds. MGAE says that $1 from each doll sold will benefit Operation: Pac-Man, which is providing personal protective equipment (PPE) to hospitals and other facilities where it’s needed. “We are creating a way for moms, dads, kids, families to participate in the global fight to stop the spread of COVID-19,” says Isaac Larian, CEO and founder of...

Read More

MGA Entertainment Debuts Live-Action L.O.L. Surprise! Music Video

During Thursday’s virtual dance party as part of its ongoing #BBsBoredomBusters campaign, MGA Entertainment (MGAE) dropped the first-ever live-action L.O.L. Surprise! music video. “Extra (Like O.M.G.)!” was written by Priscilla Renea, the co-writer of pop hits including “Timber” by Pitbull featuring Kesha, Miranda Lambert’s “Somethin’ Bad,” “Worth It” by Fifth Harmony, and “California King Bed” by Rihanna, among others. The song and music video — premiered during the dance party by DJ’s Amira and Kayla — offers fans an inside look into the L.O.L. Surprise! O.M.G. world. As many families continue to stay at home together, L.O.L. Surprise! fans are encouraged to virtually dance together and...

Read More

MGA Entertainment Launches L.O.L. Surprise! Boredom Busters

The L.O.L. Surprise! crew is looking to get kids active while school is closed. MGA Entertainment’s (MGAE) popular toy brand is debuting L.O.L. Surprise! Boredom Busters every day at 1 p.m. PST in hopes of keeping kids engaged and entertained. The content is designed to be used as “play-starters” for kids to enjoy after their daily chores or homework is complete. MGAE says that the daily features will include an assortment of videos, trivia questions, activity sheets, challenges, and more — each shared across the L.O.L. Surprise! Facebook and Instagram profiles. Fans can use the hashtag  #BBsBoredomBusters to engage with...

Read More

MGA Entertainment Plots New Content Initiatives for L.O.L. Surprise! Brand

At Toy Fair New York, MGA Entertainment Inc. (MGAE) revealed plans to expand its transmedia content offerings for its massively successful L.O.L. Surprise! brand. For nearly four years, MGAE has grown L.O.L. Surprise! through digital content that embraces the personalities of its dolls. Video content has racked up more than 537 million views globally through stop-motion unboxing videos and an ongoing web series called Unboxed! Last fall, the company went even bigger with the release of the L.O.L. Surprise Winter Disco movie which debuted in the U.S. on Amazon Prime. “Our L.O.L Surprise! fans are consistently looking for new ways...

Read More

Latest Issue

Subscribe to Toy Report!


Proud Members Of