Hot Wheels Expands Representation with New R/C Product and Aaron Wheelz Partnership
Creating a world of play that reflects the world today.
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Hello Einstein Studios Expands Production with New Media Partnerships
The studio is working closely with media giants including Moonbug, Roku, Pandora, and Giant Interactive.
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Paramount Global Promotes Pam Kaufman to President, Consumer Products and Experiences
In her new role, Kaufman will oversee the Paramount global portfolio of Live Experiences.
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Moose Toys Wins Big at 2022 Australian Toy Association Product of the Year Awards
Moose Toys snagged six awards at the Australian Toy Association’s annual event.
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Play Pouch Australia Lands Partnership with Mattel to Launch Branded Products
The Play Pouch takes the “ouch” out of cleaning.
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Brown Toy Box, DonorsChoose Fight Poverty with a New Product Line
STEAM kits encourage curiosity and set kids up for success.
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Afro Unicorn Expands with New Licensing Partners, Upcoming Products
Afro Unicorn has signed Handcraft, H.E.R. Accessories, and more.
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Hasbro Previews 2022 Product Lineup
Hasbro has unveiled a partial look at its 2022 lineup of toys and games.
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Why Toy Production Is Ebbing Away from China
The toy business has already begun the transition from a primary sourcing hub in China toward a multihub model.
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PlayMonster Debuts New Products from Spirograph, Koosh, Classic Playskool Brands
PlayMonster has introduced new Spirograph products, an extension to Hasbro’s Koosh brand, and three new products from Hasbro’s Playskool brand.
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Consumer News
- Swim Into Summer With This Baby Shark Bubble MachineIt’s a bubble party with Baby Shark!
- Serve Up Retro Scoops with the ICEE Ice Cream MachineMaking homemade ice cream is way easier than it sounds with this countertop ice cream maker!
- Check out the Best of Houston Car Culture at the Hot Wheels Legends TourThe Hot Wheels Legends Tour is making its next stop tomorrow, Saturday, May 14, at the Houston-area Walmart Supercenter in Spring, Texas.
- Join Us for Our #SonicParty on Twitter: May 20!Speed toward Sonic the Hedgehog 2 prizes all week long from Jakks Pacific!
- Monster High Boo-riginal Creeproductions Emerge for Friday the 13thMonster High launched in 2010 and was a force in the doll aisle for eight spooktacular years.
Pop Culture News
- SDCC: Diamond Select Launches New Transformers, Marvel, and Cobra Kai ExclusivesTransformers, and Marvel, and Cobra Kai — oh my!
- New Zealand Mint Welcomes Ross and Rachel to Its Chibi Coin CollectionThe One Where Ross and Rachel are Minted into Silver Coins.
- Summer Game Fest Is Set to Return Next Month, Complete with IMAX ScreeningsGet the latest gaming news on the biggest possible screen.
- A Full-Sized DeLorean, Mjolnir, and More Are Up For Grabs at PropStore’s Next Memorabilia AuctionThis auction will offer more than 1,800 rare props and costumes.
- The Force of Cuteness Is Strong with This Life-Sized Grogu StatueThe latest from Denuo Novo is a must-have for Mando fans.
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