Search Results for: youtube

ZAG, ON Kids & Family Tap WildBrain Spark for ‘Power Players’ YouTube Expansion

ZAG and ON Kids & Family (Mediawan Group) appointed WildBrain Spark to manage the YouTube presence for Power Players. Power Players, which debuted on Cartoon Network in the U.S. and is now available on Netflix, uses CGI-hybrid animation to tell the story of Axel, a 9-year-old boy who transforms into a living 6-inch superhero action figure, and his unlikely team of toy heroes created by his uncle — a former toy inventor that owns a toy repair shop. Under the new agreement, WildBrain Spark will handle YouTube distribution of episode clips and webisodes and execute a paid media campaign...

Read More

Playmates Toys Named Master Toy Partner for YouTubers ‘Vlad & Niki’

Retail Monster and Haven Global brokered a new deal for Playmates Toys to take the reins as the global master toy partner for Vlad & Niki. The deal comes just four months after the popular YouTubers inked a deal with ZURU to create a variety of toys in select categories. Playmates, best known for its long-running Teenage Mutant Ninja Turtles collection, will launch a full range of action figures, standard and deluxe vehicles, roleplay gear, and indoor/outdoor accessories next summer. “Vlad and Niki have such a relatable ‘brotherly’ dynamic, and it’s wonderful how the entire family is involved,” says...

Read More

Funrise Taps WildBrain Spark for BFF Bright Fairy Friends YouTube Content

Funrise Toys teamed up with WildBrain Spark to craft a digital-first strategy for its new BFF Bright Fairy Friends doll brand. WildBrain Spark is producing more than 100 minutes of short-form animated and live-action digital content to be released weekly on the BFF Bright Fairy Friends YouTube channel. Since the dolls launched just over a month ago, the YouTube channel has already garnered more than 1.4 million views. “We are thrilled to bring the magical world of BFF Bright Fairy Friends to life with engaging and inspiring animated content,” says Stephanie Simpson Bughi, vice president of global brand marketing,...

Read More

IMG to Develop Licensing Program for YouTube Star ‘Like Nastya’

Anastasia Radzinskaya is the latest YouTuber to score big on the licensing front. The 6-year-old’s Like Nastya channel boasts more than 3.3 billion monthly views and pulls in more than $20 million in annual advertising revenue, ranking third on Forbes’ list of the highest-grossing YouTube channels. Now, IMG will work to develop a full line of licensed consumer products based on her growing brand.  Planned extensions include toys, apparel, accessories, housewares, food and beverage, and more. “Like Nastya has become a worldwide phenomenon with fan bases in the U.S., Germany, Brazil, Russia, and India, just to name a few,” says...

Read More

ZURU Inks Partnership with YouTube Stars Vlad and Niki

Vlad and Niki are the latest YouTube stars to get a toy deal. ZURU inked a deal through Haven Global to develop Vlad and Niki toys across several categories. The 7- and 4-year-old brothers have racked up more than 90 million subscribers in 12 languages across 15 channels. Since the launch of their English-language channel last year, Vlad and Niki quickly amassed 39 million subscribers and have since scored more than 19 billion views on that channel alone. “With the escalating rise in content viewership, I’m extremely excited to have formed a licensing partnership with the children sensations Vlad...

Read More

Planeta Junior Adds More Than 20 Animated Series to YouTube

Planeta Junior is helping to lighten stay at home orders with more than 350 hours worth of content now available for free. The European kids’ and family entertainment company has made more than 20 animated series available on YouTube, including Gormiti, Pucca, and Baby Heidi. The Gormiti YouTube channel is available in English, French, Spanish, Italian, and Greek, and includes episodes from the series and exclusive content. Pucca’s YouTube channel is available in English, French, Spanish, Italian, and Polish, and features the entire first two seasons. Kids can also watch the musical YouTube channel for Baby Heidi in Spanish, English, Italian, Greek, and...

Read More

Implementing YouTube’s FTC-Required Changes

What Toy Brands and Influencers Need to Know by Melissa Hunter, founder, Family Video Network On Jan. 1, YouTube became a very different platform than the one that helped launch dozens of toy lines over the past decade. Due to the settlement with the Federal Trade Commission (FTC), changes had to be made to ensure that kids’ data is safe. Essentially, there are now only two types of content on YouTube: “made for kids” and “not made for kids.” YouTube creators have to declare whether their content is “made for kids” or not “made for kids,” either by individual...

Read More

TFNY: Discovery Inks Deal with YouTube Star Coyote Peterson

Ahead of Toy Fair New York and the debut of Coyote Peterson: Brave the Wild on Animal Planet, Discovery Inc. signed a new deal to represent Peterson for toys and consumer products. The host of Brave Wilderness, the most-viewed animal channel on YouTube, Peterson has amassed more than 3 billion views from more than 15.5 million subscribers. The licensing program from Discovery will tap into the show’s cross-generational appeal and the co-viewing habits between kids and parents. Planned products include toys, publishing, packaged goods, outdoor apparel, gear, and accessories. “Coyote Peterson is a great example of Discovery talent whose personality transcends...

Read More

Latest Issue


Subscribe to Toy Report!

Podcast

Proud Members Of