View this email in your browser

HoliDAY of Play Is Nearly Sold Out!
We’re ready to kick the holidays into high gear with the most anticipated press event of the holiday season! Join us as we host our annual HoliDAY of Play press event, which will take place September 20 at the Manhattan Penthouse in New York City!
Being a sponsor at HoliDAY of Play puts you at the center of it all as we unveil the top toys for the holiday season! More than 120 members of the press will be in attendance, seeking to find the best new toys to round out their holiday gift guides and plan their holiday toy coverage.
Don’t miss a chance to put your hot holiday toys into the hands of our influential guests! There are only a few spots remaining! For information about participating, contact Jackie Breyer:,  (212) 575-4510 ext. 2324; or Laurie Schacht,, 212-575-4510 x2320.


The Pop Insider Shows Off Movie Must-Haves on Fox 5 San Diego

Pop Insider Editor-in-Chief Marissa DiBartolo stopped by Fox 5 in San Diego to show off some of the best new toys from the summer’s hottest movies. Read more…


Alex Brands Sells Juratoys to Argos Wityu
Alex Brands sold the Juratoys company to Argos Wityu. Juratoys is a toy company in France with a growing international presenceThe transaction was led by Harris Williams’ Consumer Group. Read more…

Barnes & Noble Offers Exclusive Comic-Con Collectibles
Barnes & Noble Inc. offered exclusive comic convention collectibles, DC Graphic Novels, Viz Manga, and Funko Pop! Collectibles to celebrate the opening of Comic-Con International: San Diego last week. Read more…

DHX Media Closes Sale to Sony of Minority Stake in Peanuts

DHX Media closed its previously announced sale of a minority stake in Peanuts to Sony Music Entertainment Inc. (SMEJ). SMEJ has indirectly purchased 49 percent of DHX Media’s 80 percent interest in Peanuts for $235.6 million in cash, subject to certain adjustments contemplated in the original agreement. Read more…

Sesame Workshop, Nelvana to Debut Esme & Roy Animated Series
Sesame Workshop and Nelvana will debut Esme & Roy on HBO in the U.S. and Treehouse in Canada on Aug. 18. The series marks the first new animated series from the makers of Sesame Street in more than a decade. Read more…

ZURU Launches Rainbocorns
ZURU launches Rainbocorns, a new line of collectible plush that kids can hatch from a mystery egg. The plush features reversible sequins, hair play, and additional enchanted creatures. Read more…

Fat Brain Toys Unveils Kidventor Challenge 2018

Fat Brain Toys launched this year’s Kidventor Challenge, which invites kids in first through sixth grade to submit toy or game ideas for the chance to have their concept sold worldwide. Read more…

ASTRA Launches Product Donation Program for Holiday Season

The American Specialty Toy Retailing Association (ASTRA) introduced its new donation program, Toys for Joy, which offers an easy way for toy manufacturers to provide toys to children in need. The program is now accepting product donations. Read more…

Toy Companies Give Back at TTF’s Play Your Part Charity Event  
Chicago area children living in foster care received new toys and games from local toy company volunteers at the Play Your Part event hosted by The Toy Foundation (TTF) in partnership with CASA of Cook County. Read more…

Pai Technology Joins Local Tools for School Charity Event
Pai Technology will participate in the Jewish Family Service of Los Angeles’ 11th Annual Tools for School Event on July 29th. Read more…

Fall Toy Preview Buyer Registration Up From Last Year
There was a 23 percent surge in registered retailers compared to the same period last year in the first month since attendee registration opened for Fall Toy Preview. Show organizers expect registration numbers to continue to rise. Read more…  

Super Impulse Extends Tiny Arcade Line
Super Impulse USA LLC will extend Tiny Arcade line to include three new games: Frogger, Galaga, and Dig Dug. The new additions will be available in September. Read  more…

The Toy Book Chats with The Toy Association to Discuss Fall Toy Preview
This October, Fall Toy Preview will open to crowds of global play professionals eager to see the hottest new toy lines for the 2019 holiday season. We recently sat down with The Toy Association’s Kimberly Carcone, vice president of market events, and Tim Knock, director of audience relations, to hear more about the fall marketplace and what it means to the toy community. Read more…


Great Rock Capital Closes $12 Million Credit Facility with Imperial Toy

Great Rock Capital, an asset-focused commercial finance company specializing in middle market lending, closed a $12 million senior secured credit facility to Imperial Toy. The new capital will provide Imperial Toy the financial flexibility needed to increase business production and position the firm for accelerated growth.

Mattel Reports Q2 Financial Results, Announces Reduction of 2,200 Positions

Mattel Inc. reported its second quarter financial results. The company also announced a reduction of more than 2,200 positions, representing 22 percent of global non-manufacturing workforce, as well as planned sale of manufacturing sites in Mexico. Read more…

Jakks Pacific Reports Q2 Financial Results

Jakks Pacific Inc. reported financial results for the second quarter ending on June 30. Net sales for the second quarter were $105.8 million compared to $119.6 million reported in the comparable period in 2017. The net loss attributable to Jakks Pacific for the second quarter was $18.6 million, or $0.80 per diluted share. Read more…

Comcast Drops Bid for Twenty-First Century Fox

According to CNNMoney, Comcast will drop its pursuit of Twenty-First Century Fox Inc. (21CF) assets. The withdrawal follows last month's most recent bid from Disney’s for $71.3 billion. Read more…



The Toy Book Toy Report is published by Adventure Publishing Group, Inc.,
307 Seventh Avenue, Room 1601, New York, NY 10001.
If you have information that may be of interest to Toy Report,
contact the editors by email or call (212) 575-4510; or fax information
to (212) 575-4521.
Closing is Tuesday morning of the same week's edition.

If you would like to advertise in The Toy Book Toy Report, please email
Jackie Breyer: or
Jonathan Samet:

If you would like to make a change to your subscription to
The Toy Report or Total Licensing Report, please email Be sure to mention which Report
you are referring to.

Terms of Use

July 26, 2018
Brought to you by the publishers of The Toy Book




Check out THE TOY BOOK!

The Toy Insider


Jonathan Samet

Editorial Director:
Jackie Breyer

Toy Report Editor:
Maddie Michalik

Senior Editor:
Marissa DiBartolo

Senior Editor:
Ali Mierzejewski

Associate Editor:
Stephanie Grassullo

Assistant Editor:
Jacqueline Cucco

Editorial Assistant:
Miranda Siwak

Production Director:
Bill Reese 
Copyright © 2018 Adventure Publishing Group, All rights reserved.

unsubscribe from this list update subscription preferences

Email Marketing Powered by MailChimp