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Holiday of Play—Only Two Spots Left!
Don’t miss the Toy Insider’s Holiday of Play press event! There is only room for two more sponsors, and you don’t want to miss this opportunity to get in front of the media right before the holidays!
The Toy Insider is ready to kick the holidays into high gear with the most anticipated press event of the holiday season! Join us and our partner, Family Circle, as we host our annual HoliDAY of Play press event, which will take place September 20 at the Manhattan Penthouse in New York City!

Being a sponsor at HoliDAY of Play puts you at the center of it all as we unveil the top toys for the holiday season! More than 150 members of the press will be in attendance, seeking to find the best new toys to round out their holiday gift guides and plan their holiday toy coverage.
Don’t miss a chance to put your hot holiday toys into the hands of our influential guests!
There are only a couple of spots remaining! For information about participating, contact Jackie Breyer, or (212) 575-4510 ext. 2324.


RedwoodVentures Launches Smooshy Mushy Baby Line Worldwide
RedwoodVentures LLC, in partnership with OLO industries LLC, launched Smooshy Mushy Baby this week. The new line features collectible, scented, slow-rising characters from the Smooshy Mushy line.  Read more…


Precious Moments Introduces ‘80s Pop Culture Figurines
If you find yourself perusing the Precious Moments collection online, you’ll now see some familiar faces mixed in with those classic toddler and puppy figures featured on mantels and curio cabinets across all of our grandparents’ houses. Read more..


Moose Toys to Launch Fortnite Battle Royale Collection
Moose Toys partnered with Epic Games to create the Fortnite Battle Royale Collection, which features a range of Fortnite mini collectibles. The deal was brokered by IMG. Read more…

WowWee Launches Fingerlings Glitter Pandas at Target
WowWee expanded its Fingerlings collection to include Fingerlings Glitter Pandas.  Read more…

Jakks Pacific Launches FanHeads
Jakks Pacific launched FanHeads, a new product that offers football fans the opportunity to wear a realistic and lightweight National Football League (NFL) or college football helmet. FanHeads helmets are available at major retailers, NFL stadiums, university bookstores, and at

Bonkers Toys, Launch Ryan’s World Toy Line
Bonkers Toys, in collaboration with, will launch the Ryan’s World toy line exclusively at Walmart this week. The toys will also be available at additional retailers nationwide, including Target and Amazon, this fall. Read more…  

Brookstone Files for Bankruptcy, Plans to Close Mall Stores
According to NPR, Brookstone Co. Inc. has filed for bankruptcy for the second time. On Thursday, the retailer announced that it will shut down about 100 of its mall locations with hopes of selling its remaining assets, according to the filing document. Read more…

Blizzard Entertainment Unveils Nerf Rival Overwatch D.VA Blaster at ChinaJoy
Blizzard Entertainment debuted the Nerf Rival Overwatch D.VA blaster at ChinaJoy, China’s Digital Entertainment Expo & Conference. Designed in the style of D.VA’s signature accessory in Overwatch, the blaster is true to the game and works as a fully functional Nerf blaster. Read more…

Genius Brands Appoints PhatMojo as Master Toy Partner for Llama Llama in North America
Genius Brands International named PhatMojo as the Llama Llama master toy partner in North America. The deal follows the recent announcement that the Llama Llama animated series was greenlit for a second season. Read more…

Super Impulse Introduces Breakfast Monsters! Plush Collectibles
Super Impulse USA LLC introduced Breakfast Monsters!, a new miniature plush collectible line. The food-themed plush toys are now available at retailers. Read more…  

New Danish Toy Company Modu to Launch Product on Kickstarter
This year, Danish design engineers Theo Ginman and Jonathan Rasmussen founded Modu, a toy company that allows kids to build imaginative creations that can be used for active play. Modu supports motor skill development and helps kids learn to walk, climb, and balance. Read more…

Hasbro Appoints Casey Collins to Lead Global Consumer Products Team, Effective Immediately

Hasbro Inc. named Casey Collins the senior vice president (SVP) and general manager of global consumer products, effective immediately. Collins assumes the role from Simon Waters, who will be taking on a new position as SVP and general manager of Hasbro’s recently acquired Power Rangers franchise. Read more…


Hasbro Extends Employment Agreement for Chairman, CEO Brian Goldner; Promotes John Frascotti to President, COO
Hasbro Inc.’s board of directors extended the employment agreement of Hasbro’s chairman and CEO Brian Goldner for two additional years through December 31. In addition, John Frascotti’s duties were expanded to add chief operating officer (COO) to his current role as company president, and Frascotti was also appointed to Hasbro’s board of directors. Read more…

NPD Group Reports U.S. Toy Industry Sales Grow by 7 Percent in First Half of 2018
The U.S. toy industry grew its dollar sales by 7 percent to $7.9 billion in the first half of this year, according to The NPD Group. Over these six months, which included the beginning and end of the Toys“R”Us liquidation, there were a number of catalysts for growth. Read more…  




The Toy Book Toy Report is published by Adventure Publishing Group, Inc.,
307 Seventh Avenue, Room 1601, New York, NY 10001.
If you have information that may be of interest to Toy Report,
contact the editors by email or call (212) 575-4510; or fax information
to (212) 575-4521.
Closing is Tuesday morning of the same week's edition.

If you would like to advertise in The Toy Book Toy Report, please email
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Jonathan Samet:

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August 9, 2018
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Jonathan Samet

Editorial Director:
Jackie Breyer

Toy Report Editor:
Maddie Michalik

Senior Editor:
Marissa DiBartolo

Senior Editor:
Ali Mierzejewski

Associate Editor:
Stephanie Grassullo

Assistant Editor:
Jacqueline Cucco

Editorial Assistant:
Miranda Siwak

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Editorial Assistant:
Jordan White

Director of Business Development:
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