View this email in your browser

Redwood Ventures Launches Smashy Mashy Collectibles
RedwoodVentures, in partnership with OLO Industries, launches the Smashy Mashy collectible line, available exclusively at Walmart. Read more…


Moose Toys Teams with Geocaching HQ for Treasure X
To celebrate the global toy launch of Treasure X, Moose Toys teamed up with Geocaching HQ to create a real-world treasure hunt adventure. Read more…


Rick and Morty Licensing Program Expands with New Partners and Products
Cartoon Network Enterprises grows its licensing program for the popular Adult Swim series Rick and Morty, with more than a dozen new partners. Read more…

Eight Lands of LEGOLAND New York Resort Revealed
A first look at the eight themed lands that will make up the 150-acre LEGOLAND New York Resort were revealed at the family theme park’s future site in Goshen, New York. Read more…

Spielwarenmesse Merges Model Railway and Model Construction Groups
The Model Railway and Model Construction toy segments will merge into a single product group at the 70th Spielwarenmesse, taking place from Jan. 30 to Feb. 3. Read more…

Sixth Annual Kids India Takes Place Next Month
The sixth annual Kids India will be held from Sept. 4 to 6 at the Bombay Convention and Exhibition Center in Mumbai. Read more…

SGS to Offer Complimentary Webinars on European Toy Market Requirements
The company invites toy manufacturers, retailers, and importers to sign-up for the webinars, which will be held Sept. 6 and 20. Read more…

Register for WIT Empowerment Day on Oct. 1 at Fall Toy Preview
Empowerment Day is free for members, which will give personal access to more than 25 industry expert mentors, inventor relations decision makers, and Walmart toy buyers. Read more…

The Genius of Play’s “Tag, You’re It” Sweepstakes Inspired More Than 100 Days Of Play
The organization received more than 2,540 entries on Instagram and Twitter combined, each featuring photos of families and children having fun and expressing themselves through play. Read more…

Trix Trux Expands to Walmart Stores Nationwide
Building on its direct TV and online sales, Tristar Products‘ Trix Trux monster trucks are set to debut at Walmart store locations across the U.S. this month. Read more…

Make Bedtime Super with These DC Children’s Books
If you’ve ever wished bedtime stories were a bit more action-packed, you’ll love the new DC-themed children’s books from Downtown Bookworks. Read More...

Cryptozoic Launches Pantone: The Game
In this competitive party game, two to 20 players try to identify pop culture characters that are represented only by abstract arrangements of colors, inspired by Pantone. Read more…

The Escape Room Game Now Available in a MacGyver Version
Pressman’s escape room in a box is now available in a MacGyver version, perfect for fans of the TV series that ran from 1985 to 1992 and was rebooted in 2016. Read more…

Moose Toys Appoints Garrett Sander as Principal Designer
Previously, Sander held senior positions at Mattel, where he was one of the prominent creators of the Monster High and Ever After High franchises. Read more…

Mattel Promotes Steve Totzke to Chief Commercial Officer
Mattel Inc. promoted Steve Totzke to chief commercial officer, with oversight of a new, unified global commercial organization for Mattel, effective immediately. Read more…

NPD Reports July Video Game Sales
Industry spending on video game hardware, software, and accessories increased 14 percent from July 8 through August 4 when compared to the same time period last year. Read more…



The Toy Book Toy Report is published by Adventure Publishing Group, Inc.,
307 Seventh Avenue, Room 1601, New York, NY 10001.
If you have information that may be of interest to Toy Report,
contact the editors by email or call (212) 575-4510; or fax information
to (212) 575-4521.
Closing is Tuesday morning of the same week's edition.

If you would like to advertise in The Toy Book Toy Report, please email
Jackie Breyer: or
Jonathan Samet:

If you would like to make a change to your subscription to
The Toy Report or Total Licensing Report, please email Be sure to mention which Report
you are referring to.

Terms of Use

August 23, 2018
Brought to you by the publishers of The Toy Book




Check out THE TOY BOOK!

The Toy Insider


Jonathan Samet

Editorial Director:
Jackie Breyer

Toy Report Editor:
Maddie Michalik

Senior Editor:
Marissa DiBartolo

Senior Editor:
Ali Mierzejewski

Associate Editor:
Jacqueline Cucco

Editorial Assistant:
Miranda Siwak

Editorial Assistant:
Madeleine Buckey

Editorial Assistant:
Jordan White

Director of Business Development:
Jeff Reingold 

Production Director:
Bill Reese 
Copyright © 2018 Adventure Publishing Group, All rights reserved.

unsubscribe from this list update subscription preferences

Email Marketing Powered by MailChimp