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WATCH: Toy City Pop Up Locations Begin Opening Nationwide
Party City‘s Toy City pop-up locations are beginning to open their doors throughout the country. The retailer announced in June that it would open approximately 50 holiday pop-ups in an attempt to fill the void left after Toys “R” Us closed. Read more...
Details Announced for New FAO Schwarz Flagship Location
As part of its previously announced global expansion strategy, FAO Schwarz’s new 20,000-square-foot Rockefeller Center location is set to open in November. Read more…


Man Cave Must-Haves on PIX 11
Looking to decorate your “Man Cave?” The Pop Insider’s Editor-in-Chief Marissa DiBartolo stopped by PIX 11 in New York to show off some man cave must-have products. Read more...

Kid Trax Releases Hungry Hungry Hippos Ride-On
Kid Trax, a brand of Dorel Industries, teamed up with Hasbro to launch a ride-on version of the classic game Hungry Hungry Hippos. The release coincides with the game’s 40th anniversary. Read more…

Nominations Open for 15th Annual Wonder Women Awards
Nominations are open now through October 31 for Women in Toys, Licensing, & Entertainment‘s (WIT) 15th Annual Wonder Women Awards. The awards honor the accomplishments of top female executives, thought leaders, entrepreneurs, and other changemakers within the toy, licensing, and entertainment industries. Read more…

Mattel Creates 25th Anniversary X-Files Barbie Dolls
In anticipation of The X-Files’ 25th anniversary next month, Mattel partnered with 20th Century Fox Consumer Products to develop The X-Files Barbie collection. Read more...

ASTRA Offers Workshop on Play and Child Development
The American Specialty Toy Retailing Association (ASTRA) will offer a two-day, hands-on workshop in September as part of its Certified Play Expert program. Read more…

Party City Donates 150,000 Items to the Toy Foundation
Party City donated 150,000 items to The Toy Foundation’s (TTF) Summer Toy Drive. Read more…

Osmo Launches Super Studio Featuring Disney Characters
Osmo teamed up with Disney for the Osmo Super Studio, featuring Disney’s Mickey Mouse & Friends. The Super Studio will bring kids' drawings of the classic Disney characters into an interactive version on the app.  Read more...

The National Retail Federation Responds to Preliminary NAFTA Deal
The National Retail Federation issued a statement from its President and CEO Matthew Shay after the U.S. and Mexico announced a preliminary deal on the North American Free Trade Agreement (NAFTA). Read more…

Nintendo Hosts Free Nintendo Labo Workshops Around the Country
Nintendo will host a series of workshops all across the country to give younger fans a safe, family-friendly space to experiment with Nintendo Labo. Read more…

New Products From The Wiggles to Debut at Barnes & Noble
Preschool entertainment group The Wiggles entered a retail partnership with Barnes & Noble for a new line of Wiggles products available in September. Read more…

Video Game Spending Increases 40 Percent
Overall total industry consumer spending on video gaming in the U.S. reached $19.5 billion in the first half of 2018 (Jan. to June), an increase of 40 percent compared to the same time period last year, according to the latest Games Market Dynamics: U.S. report from The NPD Group. Read more…



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August 30, 2018
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Editorial Director:
Jackie Breyer

Toy Report Editor:
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Senior Editor:
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Senior Editor:
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