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Jazwares Partners with WeKids Asia
Jazwares will distribute toys based on popular brands and properties throughout Greater China. The partnership kicks off with WeKids Asia securing Chinese airing rights of the Hotel Transylvania TV series, followed by Jazwares’ Hotel Transylvania toy line introduction to the Greater China market. The partners will unveil plans to roll out more of Jazwares’ toy lines at the China Toy Expo this October.
WowWee Enters Licensing Agreement with Pinkfong
WowWee’s Pinkfong product line will launch at retailers in next fall. Pinkfong is a Korean education startup focused on preschool entertainment and unique content creation. Read more...


Rubie’s Masquerade, Epic Games Partner for Fortnite Dress Up Line
Rubie’s Masquerade will create the Fortnite dress up collection for the European market in a deal brokered by IMG. The new branded collection, made both for tweens and adults, will feature costumes, masks, and accessories from the video game. Read more...

Wicked Cool Toys to Celebrate Cabbage Patch Kids at Babyland General
Original Appalachian Artworks (OAA) and Wicked Cool Toys will celebrate Cabbage Patch Kids’ 35th birthday on September 8 in Cleveland, Georgia. Admission is free, featuring activities for kids and cupcakes and ice cream. Read more...

Animaccord Expands Masha and the Bear Media Presence in the U.S.

Animaccord partnered with Univision Communications Inc. to promote the animated family series Masha and the Bear in the U.S. Univision Communications will broadcast the show on two of its Hispanic TV networks, UniMás and Galavisión, starting September 9 and 10 respectively. Read more…

Get Interactive with Dreamworks’ She-Ra and Voltron at NYCC
DreamWorks Animation Television will present several panels at New York Comic Con 2018 (NYCC) for its upcoming Netflix original series DreamWorks She-Ra and the Princesses of Power and Voltron Legendary Defender. Read more...

LEGO Harry Potter Comes to Nintendo Switch and Xbox One
Warner Bros. Interactive Entertainment, TT Games, and The LEGO Group will release LEGO Harry Potter on Nintendo Switch and Xbox One for the first time. LEGO Harry Potter: The Collection combines LEGO Harry Potter: Years 1-4 and LEGO Harry Potter: Years 5-7, both remastered, into one package. Read more...

Deadline Extended to Pitch for WIT Empowerment Day
The deadline to register for Walmart and toy company product pitches at the Women in Toys Empowerment Day is extended to Friday, September 7. WIT Empowerment Day will be held at Dallas Market Center on Monday, Oct. 1 during Fall Toy Preview. Click here to register.

Spielwarenmesse’s Toy Business Forum to Focus on Different Themes
This year’s Toy Business Forum at Spielwarenmesse will feature experts speaking about different themes, such as trends and marketing, each day. The presentations will be held in Hall 3A from January 30 to February 3. Read more...

ASTRA Hosts Meet, Visit, Play Program in Minnesota
The American Specialty Toy Retailing Association (ASTRA) invites both member and nonmember retailers to its Meet, Visit, Play program, held on Monday, September 17 from 4 to 9 p.m. at the Minneapolis Mart. Read more...

The Genius of Play, National Afterschool Association Partner for Ambassador Program
This program is designed for select NAA members to share the message about the value of play with other after school professionals, families, and communities. Read more...

Target Updates Holiday Toy Offerings and Services
This holiday season, Target will offer more than 2,500 new and exclusive toys—nearly twice as many as last year. The retailer also created an online experience showcasing toys sorted by trend; will soon publish a digital kids catalog; and offers services such as order pickup, drive up, and free two-day shipping.

Microduino Signs Agreement with Fry’s Electronics
The retailer will sell Microduino STEM education toys at and at all Fry’s Electronics locations. Read more...

Janet Hsu to Head New Mattel Global Franchise Management Group
Mattel launched the Global Franchise Management Group, a new division that will extend the company’s brands to new commercial opportunities. Janet Hsu, a veteran children’s entertainment executive, will join Mattel in the new role of chief franchise management officer. Read more...

VEX Robotics President Resigns
Paul Copioli, president of VEX Robotics, resigned after nine years at the helm of the educational robotics division, and will move to littleBits. To ensure continuity and aid the transition period, Tony Norman, co-founder, president and CEO of Innovation First International (IFI), will step in as interim president.



The Toy Book Toy Report is published by Adventure Publishing Group, Inc.,
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September 6, 2018
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Editorial Director:
Jackie Breyer

Toy Report Editor:
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