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Rovio Entertainment Appoints Jazwares as Global Master Toy Partner
The new multi-year collaboration will deliver toys to fans worldwide based on Rovio’s upcoming entertainment ventures, including the planned September 2019 theatrical release of The Angry Birds Movie 2. Read more...
Basic Fun! Receives Funding from Falcon Investment Advisors
Basic Fun! believes the investment from Falcon indicates the financial community’s confidence in its business model and management team. The company’s strategic goal is to grow organically and acquire and consolidate smaller toy companies in the changing retail marketplace for toys. Read more...


Mattel Launches New Theatrical Film Division
The new theatrical film division will develop motion pictures based on Mattel’s franchises. Robbie Brenner, Academy Award-nominated producer of Dallas Buyers Club, will oversee the new division as executive producer. Read more...

The Strong Reveals National Toy Hall of Fame Finalists
The Strong named 12 finalists for induction in its National Toy Hall of Fame in Rochester, New York. The finalists include American Girl dolls, chalk, Chutes & Ladders, Magic 8 Ball, Fisher-Price Corn Popper, Masters of the Universe, pinball, sled, tic-tac-toe, Tickle Me Elmo, Tudor Electric Football, and Uno. Read more...

Hasbro Launches Marvel Rising, Fortnite Merchandise Lines
Hasbro will release a new line of Marvel Rising merchandise next month at Target to accompany the September 30 launch of the animated series from Disney and Marvel. Read more...

Hasbro also partnered with Epic Games for a line of Fortnite-inspired play experiences in a deal brokered by IMG. The line will include Nerf blasters and Monopoly: Fortnite, both based on the popular video game. Read more...

Mattel, United Nations Partner for Thomas & Friends Series Relaunch
Mattel’s new season of Thomas & Friends in Nick Jr.‘s preschool block launches a two-year collaboration with the United Nations (UN), which will promote the UN’s Sustainable Development Goals (SDGs) to kids. Read more...

The Toy Foundation Names The LEGO Group as Official Toy Bank Sponsor
The LEGO Group is now the official “Adopt-the-Pig” sponsor of The Toy Foundation (TTF)’s Toy Bank for the remainder of this year and all of 2019. The company’s sponsorship of The Toy Bank includes a $10,000 donation in support of TTF. Read more...

Nelvana, Cinedigm Sign Multi-Year U.S. Home Entertainment Deal
Corus Entertainment’s Nelvana brokered a deal with Cinedigm for rights to more than 3,000 episodes from its children’s content library. This includes classic series such as Babar, Babar and the Adventures of Badou, and Bakugan Battle Brawlers. Read more...

Kids India Attracts International Interest
The sixth Kids India ran from September 4 to 6 at the Bombay Convention & Exhibition Center in Mumbai. The event showcased 160 manufacturers and suppliers showing more than 300 brands and 5,356 visitors, including buyers from 29 different countries. Read more...

NPD Finds More Than Half of U.S. Gamers Play Across Multiple Platforms
Sixty-seven percent of Americans—totaling 211.2 million people ages 2 and older—play video games on at least one type of device, according to the 2018 Gamer Segmentation Report from EEDAR, an NPD Group company. More than half of those surveyed play across multiple platform types. Read more...

WIT Appoints New Vice President and Board of Directors Member
Women in Toys, Licensing & Entertainment (WIT) elected Janice Ross as WIT executive board vice president and appointed Stephanie Mendoza to be on its board of directors as chair of the new WIT Young Professionals Network. Read more...

Hasbro Promotes Two Senior Executives
Hasbro promoted Samantha Lomow to president of Hasbro Entertainment Brands and Jonathan Berkowitz to president of Hasbro Brands. Read more...



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September 13, 2018
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Editorial Director:
Jackie Breyer

Toy Report Editor:
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