On Aug, 19, 2009, the winding curves of San Francisco’s Lombard St. were transformed into the iconic path of Candy Land. Coyne PR, on behalf of Hasbro, executed the real-world activation to celebrate the 60th birthday of the beloved game. Following initial rejection from the city and residents, an agreement was made for a one-time-only event that would have to be constructed and dismantled all within just ten hours. In the premiere episode of the new digital series, What’s Behind the Big Idea?, the team at Coyne PR looks back on how one of its favorite activations came to be, and the national buzz and double-digit sales increases that followed.
About The Author
James Zahn is Deputy Editor of The Toy Book and Editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. He is also a Senior Editor of The Pop Insider and The Toy Insider. Follow James on Twitter @TheRockFather. Email him: firstname.lastname@example.org
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