ABC and Mattel Creations have partnered to launch a primetime TV series The Toy Box. Co-developed with Hudson Media and Electus, the series is set to premiere during the 2016-2017 season on the ABC Television Network.

Hosted by Eric Stonestreet, the series provides designers with the chance to bring their toy concepts to a toy manufacturer. The toys—and their inventors—are put through a series of trials and tests before facing a panel of toy-loving kids.

Each episode will feature expert toy inventors from around the world as they compete for the opportunity to present their creations in the season finale. The winner of the final episode will have the opportunity to bring their creation to market with marketing, design, and manufacturing support from Mattel. The winning toy design will be available for purchase as the season finale airs.