The Toy Book is the leading trade magazine serving the toy industry.

The Toy Book is the authority on news, trends, new products and happenings within the toy industry, maintaining close relationships with retailers, manufacturers, industry analysts, and market research groups to keep our finger on the pulse of what’s hot and what’s next. We cover toys, games, licensing, video games, kids and family entertainment, business trends, and much more.

With the largest reach in the industry, The Toy Book is a must-read for anyone in the business of toys or kids’ entertainment.

Since 1984.

The Toy Book is published by Adventure Media and Events LLC.

Contact us here. View our editorial calendar here.