The Toy Book is the leading trade magazine serving the toy industry.

Since 1984, the Toy Book has been the authority on news, trends, new products, and happenings within the toy industry. Our seasoned editorial staff maintains close relationships with retailers, manufacturers, industry analysts, and market research groups to keep our finger on the pulse of what’s hot and what’s next. We cover toys, games, licensing, video games, kids and family entertainment, business trends, retail, and much more. In print, our first issue debuted at Toy Fair New York in Feb. 1985.

With the largest reach in the industry, The Toy Book is a must-read for anyone in the business of toys or kids’ entertainment.

We are in print and online, and our editorial staff is frequently called upon to provide expert commentary on TV and in mainstream media publications. We offer a free subscription to the Toy Report, our weekly roundup of what’s happening in the industry delivered on Thursday mornings. Additionally, you can subscribe to the Toy Book Podcasts on Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.

The Toy Book is published by Adventure Media and Events LLC, publishers of the Toy Insider and the Pop Insider, and promoters of events including the legendary Sweet Suite (“The Biggest Night of Play”) and Holiday of Play.

See our staff list and contact us here. View our editorial calendar here.


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