Activision Blizzard Inc. launched a newly created consumer products division and appointed Mattel and Disney executive Tim Kilpin as its CEO and president. The launch of the consumer products division is part of Activision’s expansion of the platforms for its audience, including interactive content, TV and film, competitive gaming, and mobile.
In his new role, Kilpin will lead the development of consumer products to expand and deepen audience engagement with Activision’s franchises through long-term partnerships, high-quality products, and new consumer experiences. The Activision Publishing, Blizzard Entertainment, and King Digital consumer product teams will join Kilpin in the new division.
Most recently, Kilpin served as Mattel’s president and chief commercial officer, overseeing the company’s sales and marketing functions across all regions. Previously, he served as executive vice president for Mattel’s boys and girls division, leading global brand strategy, marketing, product design and development, consumer products and content development for the company’s iconic brands, including Barbie, Hot Wheels and Monster High. Prior to that, Kilpin was executive vice president of franchise management for The Walt Disney Co., where he oversaw global cross-category franchise plans for Disney Princess, Winnie the Pooh, Mickey Mouse, and Pixar properties.