Ad Council Heads to Wonder Park for She Can STEM Campaign

Wonder Park, the new animated feature from Paramount Animation and Nickelodeon Movies, takes center stage in the latest public service announcement (PSA) from the Ad Council. An extension of the She Can STEM campaign, the Wonder Park spot seeks to inspire young girls to use science, technology, engineering and math (STEM) to build, create and change the world. In the film, 12-year-old June creates the whimsical, “splendiferous” amusement park, Wonderland, using STEM.

https://youtu.be/mUSIZRvcPYQ

The PSAs will run in donated time and space per the Ad Council’s model. Previous Ad Council partnerships with Paramount include PSAs featuring characters and footage from Teenage Mutant Ninja Turtles: Out of the Shadows on behalf of the Ad Council’s Bullying Prevention campaign, and Selma on behalf of UNCF’s Better Futures campaign.

Wonder Park tells the story of a magnificent amusement park where the imagination of a young girl named June comes alive. The movie features the voices of stars including Mila Kunis, Jennifer Garner, Mathew Broderick, John Oliver, Ken Jeong, Keenan Thompson, Ken Hudson Campbell and Norbert Leo Butz, among others. June is voiced by 15-year-old Brianna Denski, who is passionate about encouraging other girls to pursue their interests in STEM. Wonder Park hits theaters on March 15, 2019.

A full range of toys from Funrise will support the film, and an animated series has already been announced for Nickelodeon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.