Disney figurines by Enesco | Source: Enesco

A fixture in the gift and collectibles space has a new owner.

Private equity fund Balmoral Funds revealed that Enesco has been sold to Ad Populum.

Based in Itasca, Illinois, Enesco is a leading designer and wholesaler of gifts, home accents, and collectibles. Since its founding in 1958, the company has sold a variety of owned, artist, and licensed brands, such as Department 56, Our Name Is Mud, Izzy & Oliver, Disney, Lolita, DC, and Jim Shore.

A Department 56 x FAO Schwarz Possible Dreams Santa | Source: Enesco

“This sale further strengthens the future for Enesco, our artist partners, our thousands of independent retailers, and our valued end consumers,” says outgoing Enesco CEO Todd Mavis. “The winning combination of Enesco’s world class brands coupled with Ad Populum’s brands, intellectual property, and growth assets lay the foundation for another 50+ years where Enesco remains the Company for ‘bringing joy every day.’” 

Related: Moose Toys Launches Mergers & Acquisitions Team to Fuel Growth

Enesco’s customers are found in more than 50 countries, and include large department store chains, mass retailers, specialty shops, and more. The company has a dedicated presence in North America, the UK, France, and Asia, and has channel partners in Australia and New Zealand.

About the author

Maggie Dougherty

Maggie Dougherty

Maggie Dougherty is an editorial intern at Adventure Media & Events. She is a senior at Iona University in New Rochelle, New York, where she studies digital media and production. In her free time, Maggie can be found watching Conan O’Brien videos on YouTube, reading biographies of Lyndon B. Johnson, or listening to the Succession soundtrack.

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