The largest touring dinosaur exhibition in North America is prepping for global expansion in the age of social distancing.
Adam Friedman steps into the role of CEO at Jurassic Quest ahead of the company’s second Drive-Thru Tour, which offers families a chance to experience more than 70 full-scale, animatronic dinosaurs in a safe and secure environment.
“I am excited to join Jurassic Quest and its incredibly talented team of people, who have grown the company into the industry leader and created this one-of-a-kind programming, including the Jurassic Quest Drive-Thru model, which continues to show high demand for family entertainment with a purpose,” Friedman says. “There are exciting opportunities to produce programming, merchandise, and media content loved by people around the world with no language or cultural barriers. Everyone loves dinos.”
A former executive with House of Blues and Universal Concerts, Friedman joins Jurassic Quest from Banc of California Stadium Entertainment, where he led programming and operation of the new Major League Soccer stadium in Los Angeles.
Last year, Jurassic Quest produced 96 multi-day events in 34 states, selling over one million tickets in mostly large arenas and convention center exhibition halls. In the COVID-19 era, the company pivoted to its Drive-Thru model. Looking ahead to global growth, Friedman says that the company will be back to market early for its indoor, walk-through exhibitions in a manner that will allow for appropriate social distancing.