Adam Friedman Takes the Helm at Jurassic Quest

Source: Jurassic Quest/The Toy Book

The largest touring dinosaur exhibition in North America is prepping for global expansion in the age of social distancing.

Adam Friedman steps into the role of CEO at Jurassic Quest ahead of the company’s second Drive-Thru Tour, which offers families a chance to experience more than 70 full-scale, animatronic dinosaurs in a safe and secure environment.

“I am excited to join Jurassic Quest and its incredibly talented team of people, who have grown the company into the industry leader and created this one-of-a-kind programming, including the Jurassic Quest Drive-Thru model, which continues to show high demand for family entertainment with a purpose,” Friedman says. “There are exciting opportunities to produce programming, merchandise, and media content loved by people around the world with no language or cultural barriers. Everyone loves dinos.”

Source: Jurassic Quest

A former executive with House of Blues and Universal Concerts, Friedman joins Jurassic Quest from Banc of California Stadium Entertainment, where he led programming and operation of the new Major League Soccer stadium in Los Angeles.

Last year, Jurassic Quest produced 96 multi-day events in 34 states, selling over one million tickets in mostly large arenas and convention center exhibition halls. In the COVID-19 era, the company pivoted to its Drive-Thru model. Looking ahead to global growth, Friedman says that the company will be back to market early for its indoor, walk-through exhibitions in a manner that will allow for appropriate social distancing.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.