ADK Emotions NY Inc. Inks Pact with License to PR Ahead of Beyblade Anniversary

The company behind the success of the Beyblade franchise is getting ready for a big year.

ADK Emotions NY Inc. appointed London-based License to PR to manage its trade media communications and to further position the company as a leader in bringing Japanese animated intellectual properties (IP) to a global audience.

“As our plans take shape for the 20th anniversary of Beyblade in 2021, we are excited to have License to PR on board to assist us on our mission to bring amazing anime brands to new and ever-expanding audiences worldwide,” says Shawn Wada, president and CEO of ADK Emotions NY.

License to PR will work to drive a target B2B strategy to drive awareness of ADK Emotions’ media placement and marketing, creative planning, and consumer products licensing capabilities.

“ADK Emotions is a dynamic business with a very interesting story to tell and we are delighted to be the agency chosen to tell it,” says Louise O’Shea, managing director, License to PR.

Formerly known as Sunrights, ADK Emotions NY has built and sustained the Beyblade franchise globally, most recently with Beyblade Burst, a hit anime series accompanied by a toy line from Hasbro. A major push for the brand is being planned for its anniversary next year.

Source: ADK Emotions NY/The Toy Book

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.