The company behind the success of the Beyblade franchise is getting ready for a big year.

ADK Emotions NY Inc. appointed London-based License to PR to manage its trade media communications and to further position the company as a leader in bringing Japanese animated intellectual properties (IP) to a global audience.

“As our plans take shape for the 20th anniversary of Beyblade in 2021, we are excited to have License to PR on board to assist us on our mission to bring amazing anime brands to new and ever-expanding audiences worldwide,” says Shawn Wada, president and CEO of ADK Emotions NY.

License to PR will work to drive a target B2B strategy to drive awareness of ADK Emotions’ media placement and marketing, creative planning, and consumer products licensing capabilities.

“ADK Emotions is a dynamic business with a very interesting story to tell and we are delighted to be the agency chosen to tell it,” says Louise O’Shea, managing director, License to PR.

Formerly known as Sunrights, ADK Emotions NY has built and sustained the Beyblade franchise globally, most recently with Beyblade Burst, a hit anime series accompanied by a toy line from Hasbro. A major push for the brand is being planned for its anniversary next year.

Source: ADK Emotions NY/The Toy Book