Source: Adventerra Games North America/the Toy Book

France Mer has joined Adventerra Games North America as the newly created position of director of marketing. Mer will lead and implement brand marketing strategies across digital and traditional channels for Adventerra’s line of educational games.

Mer has marketing experience and has worked in Europe, Latin America, and the U.S., and is fluent in Spanish, French, English, and Portuguese. She also volunteers for a variety of environmental causes, including the Coral Restoration Foundation.

Related: Talkin’ Toys: Adventerra Games Centers its Products and Practices on Going Green

“We are delighted that France has agreed to join Adventerra Games North America,” says Sue Mundell, the manager and CEO of the Adventerra Games North America. “Her arrival marks a milestone for us. She has a great track record managing brands, marketing, and social media, and we are confident that she will accelerate our sales in North America.”

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.