Adventure Media and Events LLC, publisher of the Toy Book, the Toy Reportthe Toy Insider, and the Pop Insider, named James Zahn as deputy editor of the Toy Book effective immediately. The announcement was made by Laurie Schacht, CEO. Zahn previously served as senior editor of the Toy Book, a position he held since January 2019.

In addition to keeping the industry informed by writing daily news on and print features for the Toy Book magazine, Zahn has expanded the brand’s reach and presence on social media. In his new role as deputy editor, Zahn will continue to grow the Toy Book digitally and work with Editor-in-Chief Maddie Michalik on initiatives for the print magazine, as well as appearing in regional and national TV segments across North America presenting the best toys for kids of all ages. He is a regular contributor to many news outlets, such as Yahoo Finance, MarketWatch, and Forbes, discussing the state of the toy industry.

Zahn has been a part of the Adventure Media and Events family since 2016 as a Toy Insider Parent Advisory Board member and a contributor to the Toy Book and the Pop Insider. He has more than 25 years of experience in the entertainment and publishing industries, and has been covering toys and kids’ entertainment for decades.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.