Adventure Media and Events LLC, publisher of the Toy Book, the Toy Insider, and the Pop Insider, named Madeleine Buckley as senior editor effective immediately. The announcement was made by Laurie Schacht, CEO. Buckley previously served as the associate editor for all three brands and has been a part of the Adventure Media and Events team since 2018.

In addition to keeping the pop culture, licensed merchandise, and toy industries informed by writing daily news on,, and and print features for the Pop Insider and the Toy Book magazines, Buckley has expanded the brand’s reach and presence on social media. She also spearheads the Pop Insider’s Fan Mail, a weekly newsletter with the latest products for every fandom.

In her new role as senior editor, Buckley will continue to grow the Pop Insider digitally, as well as appear in regional and national TV segments across North America discussing all things pop culture and presenting the best toys for kids of all ages. She is a regular contributor to many news outlets, such as Cheddar, USA Today, and a variety of regional news networks.