The popular ABCmouse online learning program is about to make the jump into the physical realm.
Licensing Street inked a deal with Age of Learning Inc. to serve as the North American licensing agent for ABCmouse. Under the new deal, Licensing Street will work to craft a full consumer products program for ABCmouse that will extend the brand into a range of STEM/STEAM toys and other educational products.
“ABCmouse is synonymous with engaging and effective early educational resources that inspire a lifelong love of learning,” says Bonnie Matosich, executive vice president, brand, Age of Learning. “Parents have long been asking for more opportunities for their children to engage with the program’s beloved characters and teacher-endorsed educational content, to continue accelerating learning in ways that complement the digital program. Our partnership with Licensing Street opens the door for the creation and distribution of many new kinds of learning resources, all guided by the same curricular expertise and commitment to educational results that have always characterized the entire line of Age of Learning products.”
Over the past decade, ABCmouse has secured a reputation for being the top digital early learning resource platform for kids ages 2-8. ABCmouse offers a research-validated curriculum for preschool, kindergarten, 1st grade, and 2nd grade students. The platform includes more than 10,000 individual learning activities spanning key academic subject areas, including literacy, math, science, health, and social studies.
“We know that parents want their children to engage with products that are going to inspire learning and spark curiosity, and ABCmouse has proven to do exactly that,” says JJ Ahearn, managing director, Licensing Street. “ABCmouse has become one of the most trusted names in education, serving millions of families with programs for children that blend education best practices and insightful creativity.”
Parties interested in pursuing a licensing partnership with ABCmouse are encouraged to email JJ@licensingstreet.com.