Alex Brands Introduces More Than 350 New Products at NYTF 2016

AlexBrandsAlex Brands launched more than 350 products in spa, crafts and Do-It-Yourself (DIY), outdoor/active, STEM, infant/preschool categories at the North American International Toy Fair.

Spa, crafts, and DIY categories include Layer & Wear Watercolor Tattoos, the Sweet Scent Sprinkle Nails kit, and My Lites Custom Streaks to add fashion products for tweens. The outdoor/active category includes the Poof Tunnel Ball, Fling Flyer, the Ultra-Tek Cyclonic, and Stingray that add creativity to physical play.

The STEM category includes the Scientific Explorer Young Architect City Planner and CitiBlocs allowing kids to become urban planning skills. The infant and preschool categories include the Rouge Kaloo collection featuring a family animals, the new Janod collection, and a 300-piece puzzle the Giant World Map.

Alex Brands also expanded its licensed product offering with fresh new activities for Nickelodeon’s animated series Shimmer and Shine and Blaze and the Monster Machines. Alex Brands has also partnered with Universal Studios for the July 2016 animated movie release The Secret Life of Pets.

About the author

Varuni Sinha

Varuni Sinha

Varuni Sinha is an assistant editor at the Adventure Publishing Group. With an avid interest in visual arts, she enjoys writing and editing for The Licensing Book and The Toy Book, leading trade magazines about toys–the first art forms we encounter as children. With expertise in literature, Varuni launched into writing through her thesis on Indian comic superheroes. Fairytales are another major attraction for her roving mind. Recently at Spoleto USA, Varuni mapped the history of all the variations of the Sleeping Beauty tale ever narrated through time. When she is not writing, Varuni loves to paint with her finger and nails. She has held solo and group exhibitions of her work in New Delhi, Chandigarh and Auroville in India. She has also illustrated a children’s book of Japanese Folktales. Follow her on twitter @varunisinha to keep up with her new adventures as she explores the magical world of toys.

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