Alex Brands Launches 400 New Products at Toy Fair

AlexBrandsAlex Brands will introduce 400 new products at the 112th Annual North American International Toy Fair.

Highlights of the products that will be shown at Toy Fair include:

  • Alex Toys will expand its art product lines with an extended line of DIY jewelry and crafts, while boys can demonstrate their originality with the new craft line, DIY Guy Gear. New wooden toys and furniture bring a modern twist to classic favorites including art tables, easels, and activity toys for infants.
  • Slinky will introduce line extensions such as Giant Plastic Slinky, the new Sound FX Slinky featuring ten new sounds, and products featuring the Slinky Dog.
  • The New World of Zoob collection incorporates both thematic and character-based play in conjunction with collectible sets. The first two collections launching are new themed and character-based product lines: a space exploration-inspired product line, Zoob Galax—ZTM, and a construction and building product line, Zoob Z-StruxTM.
  • Poof’s expanded Pro Gold line of sport balls now includes metallic gold sport balls to encourage kids to play outside.
  • New Scientific Explorer products include Dinoland Crystals, which help kids create a Jurassic paradise; Mold ’N Glow Mega Ball, which makes a giant bouncy ball that glows; DIY Liquid Kaleidoscope for building a kaleidoscope; and Bugpodz Metropolis, which lets kids design a bug city.
  • New additions to the Ideal line include updates to classics My Dog Has Fleas, Magic Show Shooting Gallery, and Dominate—The Sliding Puzzle Game. There is also a new collection of 12 different games entitled Dice Slide Games.
  • New CitiBlocs products include the Wood Engineer Catapult Launcher, the Wood Engineer Medieval Launcher, the Roller Coaster Set, and Doll House Blocks.
  • Backyard Safari is launching more than 40 new products including the Base Camp Shelter, the Magnetic Bug Habitat, the Wet & Dry Field Kit, and the Lazer Light Bug Vac.
  • Zillionz is launching more than 20 products including the Secret Code Vault, the Talking Cash Register, and the Real Money ATM Bank.
  • The new Shrinky Dinks Bake & Shape 3D Jewelry turns flat art into curved jewelry with its unique patent pending mold, while the new Shrink-a-saurus Play Set lets kids stomp around a prehistoric 3-D habitat.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.