Relativity Worldwide tagged in full-service brand licensing agency, All American Licensing, as the global agent for its collectible wrestling action figure brand, PowerTown Wrestling. The brand offers authentic figures in the likeness of wrestling legends throughout the past eight decades. All American is preparing a licensing and merchandising program to bring products such as apparel, accessories, games, food and beverage, home furnishings, and more to the PowerTown fans beginning this fall.. 

“We are pleased to ‘get in the ring’ with All American Licensing to develop a merchandising program for PowerTown Wrestling,” says Relativity Worldwide co-founder and Managing Partner, Steve Rosenthal. ”Based on the incredibly successful launch of the action figures, we are eager to provide our loyal fanbase with more options for them to collect and honor these iconic wrestlers of yesteryear.”

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PowerTown first launched last fall with the Series 1 Ultra collection, a line featuring 7 inch action figures of wrestling icons including Verne Gagne, Lou Thesz, Stan Hansen, Bruiser Brody, Magnum TA, and Kerry Von Eric. The action figure manufacturer is set to release the Ultra Series 2 collection this fall.

“Working with a brand such as PowerTown Wrestling opens the door to so many different categories and product extensions, making the possibilities almost endless,” says All American Licensing Manager Partner, Don Rothwell. “Couple that with the brand’s loyal fanbase, and we have the makings for an incredible successful licensing program”

For an in-depth look at the state of toy licensing, check out The Toy Book’s 2023 Licensing & Entertainment issue, available June 13.

About the author

Omar Letson

Omar Letson

Omar is an editorial intern at Adventure Media & Events, writing content for The Pop Insider, The Toy Insider, and The Toy Book. Attending the Savannah College of Art and Design, he plans to pursue a career in magazine journalism. Previously, Omar interned for entertainment news website TV-Tea and for Spitfire Strategies, a public interest communications firm. His favorite TV shows are RuPaul’s Drag Race, Absolutely Fabulous, and WandaVision.

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